Published Authors
The Mediation Effects Of Tqm On The Relationship Between Cost Leadership Strategy And Financial Performance Of Manufacturing Firms In Kenya
The study aimed to establish the mediation effects of TQM on the relationship between cost leadership strategy and financial performance of manufacturing firms in Kenya. The target population for the study was 39 ISO certified, manufacturing firms in Kenya. The target respondents were the CEO, Strategic managers and Quality Assurance Managers from the 39 ISO certified manufacturing firms in Kenya.
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